Amazon Tech Offers Beleaguered Brand Reset Button

On Friday, Amazon announced that it was buying Whole Foods Market for $13.7 billion. From where I’m sitting, as an ex-Whole Foods employee (who unfortunately holds no stock), food journalist, industry observer, and an eater dedicated to transparent communication around food, this merger represents a major opportunity for the beleaguered brand. But, at the same time, expectations are high, and consumers will be concerned about change.

Read the full story at www.AgFunderNews.com.

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