Amazon Tech Offers Beleaguered Brand Reset Button

On Friday, Amazon announced that it was buying Whole Foods Market for $13.7 billion. From where I’m sitting, as an ex-Whole Foods employee (who unfortunately holds no stock), food journalist, industry observer, and an eater dedicated to transparent communication around food, this merger represents a major opportunity for the beleaguered brand. But, at the same time, expectations are high, and consumers will be concerned about change.

Read the full story at


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s