What Happened in Plant-Based Protein in 2017?

The plant-based protein startups using technology to create and mass produce their products have traditionally received support from a small, but dedicated group of investors, which is increasingly being joined by major food and agriculture players as this trend solidifies.

“We’ve been flooded with deals and opportunities because so many different companies are looking for the type of capital we offer,” said Lisa Feria, the CEO of one such investment firm, Stray Dog Capital to AgFunderNews in September.

But the trend toward plant sources of protein isn’t investor created. According to a Nielsen study released in August, 23% of North American consumers want to see more plant-based protein options in stores. The study indicates that consumers are interested in more plant-based protein options outside of a vegetarian or vegan label since those two categories remain at 6% and 3% of North American consumers respectively. 

So is this growing consumer preference being met with funding of new startups with the potential to add variety to grocery shelves? Here are the most prominent events in the plant-based proteins from 2017.

Read the full story at www.AgFunderNews.com.

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