The supply chain has never been so marketable. Same-day delivery, 2-day shipping, recyclable packaging, sustainable sourcing, free trade, free returns — they all endear consumers to one product or retailer over another. But few brands are fundamentally built on the quality of their supply chain.
“We do definitely sell the supply chain and the purity of the products,” Keith Bone, VP of supply chain, quality and regulatory operations at Bulletproof 360, told Supply Chain Dive. “The simplicity of the products that we’re making and selling is a key component of the success we’ve seen to date.”
Read the full story at www.SupplyChainDive.com.