Loop, the “circular shopping platform” developed by recycling company TerraCycle, launched its e-commerce site Wednesday and announced Kroger and Walgreens as its founding retail partners at a press conference in New York City Tuesday.
The list of vendors that have now developed multi-use packaging designed to be purchased, returned (via UPS), cleaned, refilled and resold has grown to roughly 25 including founding vendors Unilever, Mars, Nestle and PepsiCo and new additions Colgate-Palmolive and Procter & Gamble. Products currently listed on the Loop site require a $1 to $5 deposit for the package. Users will send packaging back to Loop to be cleaned via a partnership with UPS.
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