Gap commits to 100% sustainable cotton sourcing

Gap brands are committed to sourcing 100% sustainable cotton within the next six years, the apparel group announced in a press release. Gap committed to 100% sustainable cotton by 2021, Old Navy by 2022 and Banana Republic by 2023.

Gap’s standard for what is sustainable includes cotton grown by methods approved by the Better Cotton Initiative, organic, recycled and verified American and Australian-grown cotton.

Last month, CEO Art Peck announced Old Navy, Gap and Banana Republic are launching denim with 5% post-consumer mechanically-recycled cotton content.

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